‘Crypto opens the door to new revenue models’
Three years ago, Deloitte was approached by a
non-profit organisation to help set up a crypto fund
in order to receive donations in cryptocurrencies.
After a successful launch, the question rose if
Deloitte could also receive payments in
cryptocurrencies. ‘At the time that was not possible,
but we immediately understood that it should be –
after all, you should practice what you preach.’
Words by Tommie van der Bosch, Director
Blockchain & Digital Risk Solutions. ‘Currently we are
the very first Big Four firm in the Netherlands to
accept cryptocurrencies.’
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‘Cryptocurrencies are the best known use cases of blockchain technology’, Tommie
(40)
explains. ‘This currency represents a particular value in society that you can
transfer without
third parties. If you buy a car, you need the RDW; if you want to become the
owner of a
property, you need the Kadaster, and for the transfer of money you always
require a bank.
However, cryptocurrencies are transferred within a network of people, where
transactions
are registered in a decentralized way. Coincidence or not, this method was
developed
during the financial crisis of 2008 – a time when many people lost their trust
in banks.’
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Following a cryptocurrency
And cryptocurrencies offer more advantages. ‘You can follow a crypto coin on its
entire
journey to regular currencies such as dollars and euros. That is why people with
crypto
assets are often willing to donate cryptocurrencies to charities and NGOs – as
long as the
currencies are not immediately exchanged for regular currencies’, Tommie says.
‘This
enables donors to see how their donations are being used – and how much of it
actually
goes to the cause itself. It was quite a challenge for the non-profit
organisation to transition
to a crypto fund. So they approached Deloitte, because we are more than just an
excellent
audit firm – we also have a Web3-team with plenty of expertise in the field of
blockchain. We
understand both the old world and the new one.’
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Successful introduction
During the first stage of the project, three years ago, Tommie’s team built up
extensive
knowledge of the non-profit organisation. ‘What does it mean for an organisation
to work
with cryptocurrencies? Who are the stakeholders? How to receive cryptocurrencies
safely,
where to “stock” them securely, and how to distribute them afterwards? This, and
more, is
what we mapped. The set-up and introduction were a big success. Currently, the
non-profit
organisation has received various donations in cryptocurrencies.’ Recently the
second stage
of the project took place: the re-evaluation. ‘What has changed, what is the
current
situation? What new risks have emerged? How to deal with volatility? For the
first stage we
were paid in US dollars, but after the second stage the client – understandably
- asked us if
they could also pay us in cryptocurrencies.’
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Practice what you preach
At the time, that was not yet an option, even though Deloitte was already doing
client
projects in this field. ‘This was a great case of “practice what you preach”, so
we investigated
the potential in our own organisation. This internal project was almost a copy
of the first
project for the non-profit organisation. It was quite interesting to experience
such a process
from the other side of the table’, Tommie says excitedly. ‘I joined Deloitte
five years ago to
develop our ambitions in the field of crypto and blockchain. Our team consisted
of people
with various backgrounds, from cyber security to economics and from accounting
to
psychology. All of them had a strong affinity with crypto and blockchain.
Outside of our
“bubble”, there is often a lot of resistance. However, that was not the case at
Deloitte.
People had a very positive attitude towards crypto and blockchain. Eventually,
the project
lasted 6 months. And now we are the first of all Deloitte member firms
(worldwide) and the
first Big Four firm in the Netherlands to have a crypto wallet, so we can be
paid in
cryptocurrencies.’
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The door to other revenue models
‘It’s a big step’, Tommie concludes. ‘For me, it’s the door to other revenue
models. So much
is happening in ecosystems like these – you really need to be ready for change.
Part of the
cryptocurrencies we received from the non-profit organisation were used to
purchase a
piece of art called “The Totem”. The ownership certificate is an NFT, which is
also a sort of
cryptocurrency, but unique and irreplaceable. It’s a digital token that proves
that you are the
owner. The Totem is located at our Amsterdam office (The Edge). It’s an
excellent example of
how to use digital currencies.’
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