Deloitte's involvement in social goals: cycling through the UK
For 10 years, Deloitte has been the proud sponsor and partner of the Deloitte
Ride Across Britain
[https://www2.deloitte.com/uk/en/pages/about-deloitte-uk/articles/ride-across-britain.html]
(DRAB) cycling event. Last September, our colleagues and relations cycled for 9
days in a row, a distance of 1,561 kilometres, through the most picturesque
parts of the UK. The ride started in Land’s End (South West England) and ended
in John o’Groats (North of Scotland). What a unique way to discover the UK
together, to cross your personal boundaries, and to raise money for a good
cause! Our colleagues Jasper Stoop, Reinier van den Assum and Tom de Vos took
this challenge and shared their experience with us.
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What was the main reason to participate in the Deloitte Ride Across Britain?
Tom: ‘I like a good challenge, starting something new, mastering it and
eventually – and hopefully - excelling in it. Such a visible progression is
hugely satisfactory, both athletically and professionally. When Jasper sent me
the link to the Deloitte Ride Across Britain I was immediately hooked on the
idea. It’s a super challenging cycling event with colleagues and relations that
offers you the opportunity to support a good cause of your choice. That is right
up my alley!’
Reinier: ‘At the end of 2019 I bought my first racing bike as I wondered what it
would be to cycle to the client (current client: 30km single route). I had no
experience with endurance sports yet, but liked it so much that I started
cycling in my spare time as well. Nevertheless, my descends and riding with a
group remained less skilled, so DRAB was the perfect training for me. What also
appealed to me, was to get to know my colleagues better through this epic
challenge. How cool is it to have a drink on the grass with your co-workers
after riding more than 170 kilometres through the lovely hills of the United
Kingdom?!’
‘Another key element in my life is to help others with knowledge and skills that
are “easy” or “normal” for me. For instance, facilitating trainings or helping
NGOs with the implementation of Salesforce, through the Deloitte Impact
Foundation. Hence, cycling for a good cause fits perfectly. It’s exciting and
challenging, while also offering me the opportunity to make the people around me
aware of a good cause, and to raise money for people in need – in this case,
Stichting Leergeld (Tuition Fee Foundation) and Dream4Kids.’
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Jasper: ‘DRAB is a once-in-a-lifetime-experience and may be a really bad idea
(talking about challenges), but how often do you get the opportunity to cycle
for 9 days in a row during – probably - bad weather?! The Deloitte partnership
enabled us to participate together. It’s an event that builds long-term
relationships.’
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What are your key learnings?
Jasper: ‘A challenge or a dot on the horizon energizes you and boosts your
commitment to a cause. As usual, it's the road to the goal that energizes you
most, so define goals to push yourself a little more. Also, try to engage with
colleagues and clients outside working hours as well. It improves relationships,
offers you interesting challenges, and energizes you during your working day.’
Reinier: 'Everything is relative. After our training weekend near Liège, we were
already tired after (only) three days. During DRAB we were able to ride for 9
days in a row, probably because of the mental preparations and the team spirit.
Around 900 people getting on their bikes every day. Just like in real life, you
follow a (co)sinus, with its highs and lows. Your belief that things will get
better gives you the power to go on.’
‘Finally, I think this is a good example of how everyone has their own story.
All participants were there for their own reasons, with their own goals and
backgrounds. Even your colleagues and clients have their own reasons and
emotions that have moved them to that point. In our daily life, that’s no
difference. So it’s important to always be conscious that someone might have a
different perspective of a particular event, or a different motivation or energy
for the following day.’
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Tom: ‘You have to remain positive. If you start off with the idea that it’s
going to be a tough day, then it usually will be, and that will put you down.
It’s funny how you can use your professional skills and knowledge. For instance,
PDCA Cycle is a well-known framework for process improvement, but it also came
in handy in a multi-day event such as this one. In fact, you should do a short
evaluation after each stage and define areas for improvement for the next day.
After the first day, I adapted my diet and tried to use my energy in a different
way.’
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What is going to be the next challenge?
Tom: ‘I have already registered for the Giro di KiKa in Italy. Again a tour in
beautiful surroundings – the Dolomites in Italy – and an even more touching
cause: fighting child cancer.’
Reinier: ‘Even though I haven’t yet selected a specific tour, I’d like to
continue my tradition to participate in a charity challenge each cycling season.
Also, several cycling buddies have already suggested that I should take on the
Mont Ventoux, so who knows, I just might!’
Jasper: ‘If we can organise such an event in the UK, we can also do it in the
Netherlands!’
Do you want more information about Ride Across Britain? Read more here.
[https://www.rideacrossbritain.com/]
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‘SUCHAVISIBLEPROGRESSIONISHUGELYSATISFACTORY,BOTHATHLETICALLYANDPROFESSIONALLY.’
TOM DE VOS | Senior Consultant Digital Customer

