‘I’m energized by the human side of impactful transformations’
Within five years time, Laura Grootenboer, Head of
Sustainability Engagement North and South Europe
(NSE) at Deloitte, has added an impressive list of
impactful roles to her name. From the Deloitte
Impact Foundation to the Internal Sustainability
Team, and now also as a co-lead for ‘Proud at
Deloitte’. ‘I’m passionate about making a positive
societal and environmental impact through
collaboration, inspiration and motivation. How lucky
am I, that I get to spend 100 per cent of my working
hours doing this?’
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‘For me, Deloitte is the perfect fit’, Laura (29) says. ‘To make an impact on
society I could
have joined an NGO or worked in the public sector, but the unique position and
company
culture of Deloitte makes this the perfect place for me to be. I have access to
a huge pool of
smart, passionate people and plenty of other means. There’s a culture of
entrepreneurship
and innovation to help drive change. Moreover, we have a large scale of
influence through
our extensive network becasue we work across all industries. The only thing left
for me to
do is to encourage and equip my colleagues to join my mission, whether it
supports
sustainability or diversity, equity, and inclusion. And this is exactly what I
love to do most!’
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More than just a tagline
Five years ago, Laura started working at the Deloitte Impact Foundation (DIF) to
drive project
engagement and storytelling. ‘Making an impact is at the core of our purpose.
And it’s more
than a tagline alone. Through the DIF, all Deloitte colleagues are able to use
their
professional skills to make a positive difference in society, pro bono. It was
my job to
enhance the visibility of impact opportunities our people could join and to show
that anyone
within Deloitte can make a meaningful difference with their unique skills. In
2020, I started
my own DIF project for a non-profit organization Climate Action Project
[https://www2.deloitte.com/nl/nl/pages/about-deloitte/articles/climate-education-and-positive-action.html].
We created an app
that encourages young people across the globe to consider the environmental
impact of
their daily choices (e.g., food, purchasing and mobility). Within Deloitte, I
started a
Changemakers Network with partners of the various service lines to increase the
number of
DIF projects we were setting up. Our DIF efforts have expanded enormously,
thanks to all
our changemakers throughout the organization.’
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Empowering people to make a positive impact
It energizes Laura to make a positive impact on human behaviour. ‘I’m intrigued
by the
human side of impactful transformations. Aligning and empowering people for a
greater
purpose. Deloitte is not a manufacturing company - it’s an organization driven
by people.
Everything evolves around the passion and talent of our people and the choices
they make.
In my experience, most people want to do better, but they could use some help in
shaping
and prompting the actions they need to take. That’s something I love to help
them with’,
Laura says excitedly.
That is why, after three years at DIF, she has moved to the central Internal
Sustainability
Team for North & South Europe. ‘Deloitte teams across 29 countries in our
region, from
Iceland to Lebanon, are in the middle of a sustainability transformation we’re
calling
WorldClimate
[https://www2.deloitte.com/uk/en/pages/nse/world-climate-north-south-europe.html].
Our team is setting the strategy and driving the delivery, and it’s my job to
encourage, inspire and empower our colleagues from every corner of our firm to
be
catalysts of change.
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For instance, we are currently implementing a Sustainable Delivery Clause which
is our
commitment to work with our clients to find more sustainable ways of working,
from
prioritizing virtual collaborations to choosing the most sustainable ways to
travel when
meeting in person for the moments that really matter. We want to make
sustainability part
of our client conversations from the very beginning. It’s a crucial step in
planting the seeds
towards more positive impact, for us and for our clients!’
Showing diversity
For Laura, making an impact goes beyond the borders of daily work. Recently she
became
the co-lead of the Proud [https://careersatdeloitte.com/proud-at-deloitte] at
Deloitte network for colleagues who feel an affinity with the
LGBTQ+ community. ‘I have a girlfriend and I used to think I didn’t need to be
very
outspoken about that, until I attended a meeting where one of the female
partners of
Deloitte shared about a fun weekend she had had with her wife and children. I
was
surprised to notice how big of an impression this remark made on me. I realised
how
important it is to show diversity and to be a role model. If we don’t discuss
these matters, it’s
like they don’t exist, which makes it harder for people to be themselves.’
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‘With Proud we want to take action in support of LGBTQ+ inclusion’, Laura says
passionately.
‘So far, we have – among other things - added a Deloitte policy for Gender
Transition
Support, a policy for rainbow family leave
[https://careersatdeloitte.com/story/rainbow-family-policy-leave-options-for-all-175],
and added gender-neutral toilets at our offices.
To create awareness around LGBTQ+ inclusion, we set up campaigns and join Pride
events
such as the Amsterdam Pride (watch the video below). As a co-lead, I’m committed
to
accelerating the pace of change in the field of LGBTQ+ inclusion. How can we
adjust our
business culture? And how can we create even more effective LGBTQ+ allies? These
are
great challenges that I’m excited to work on, together with my colleagues on the
Proud at
Deloitte Core Team.’
Laura recently joined the Deloitte Green Room Podcast for an episode on
‘Activist
Leadership’. Listen to the broadcast here
[https://www2.deloitte.com/uk/en/pages/about-deloitte-uk/articles/the-green-room-podcast-episode.html?episode=55].
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‘I’MPASSIONATEABOUTMAKINGAPOSITIVESOCIETALANDENVIRONMENTALIMPACTTHROUGHCOLLABORATION,INSPIRATIONANDMOTIVATION.'
LAURA GROOTENBOER | Head of Sustainability Engagement NSE

