A year ago, Anniko (23) started working at Deloitte as a Digital Marketing Consultant. ‘It appealed to me that Deloitte is a large and mature firm. There are so many experienced colleagues to learn from and to exchange ideas with. Also, it was great that I could start as an all-round digital marketer. That allowed me to develop myself in the various fields of digital marketing, from SEO and SEA to marketing automation and social media. Along with a team full of young, driven and fun people, this seemed like a great next step in my career. Because of the pandemic all job interviews were online, but I still felt an immediate personal connection with my (then) future colleagues.’

Strategic discussions with the CEO Yoerik (33) switched to Deloitte in 2020. ‘Someone I know drew my attention to a job opening at Deloitte. Deloitte aspired to take the next step to maturity in the field of digital, based on the triangle “marketing, technology & people”. That was exactly what I was looking for – leading various teams while also designing Deloitte’s transformation within digital marketing. How often do you get the opportunity to be a part of this at a Big Four firm? Deloitte turned out to be much less hierarchical than I expected. Everyone on every level wants to move forward. That’s how I ended up at the table of our CEO Hans Honig pretty soon, to pitch the newly developed strategy. What an unique opportunity.’

Focused follow-up with 360° client data ‘Deloitte offers you plenty of room for innovation’, Yoerik continues. ‘We recently started to collect all available client data for campaigns, based on a 360° client view. For instance, we combine CRM data, external public sources, and interactions with our digital channels to provide our clients with a message that fully meets their interests and the stage of their buyers journey. In the end, what we aspire as Deloitte are meaningful conversations with our clients to determine how we can help them. With this approach, and all the insights we collect, we can make an even bigger impact for our clients.’

Personalised campaigns ‘We focus on selected target groups that interact with a large scope of digital marketing channels. All the time we wonder: who will be impacted and what do we want to achieve?’, Anniko says. ‘In order to achieve the best results, we have set up sub-teams within Digital Marketing with a focus on various target groups. I’m currently part of two teams: Energy, Resources & Industrials, and Government & Public Services.’

From all-round marketer to being an expert within smaller sub-teams ‘Working in small sub-teams that consist of three to four people is perfect’, Anniko says. ‘Within each team we handle the campaign for that target group from A to Z. Everyone has their own topic to focus on. For instance, I’m responsible for marketing automation within Energy, Resources & Industrials. That means I get to streamline our marketing assignments and strategies such as lead generation, lead nurturing and lead scoring. My colleagues are responsible for social media, data analytics or SEO and SEA. That means we are all in control of our jobs and it’s clear who does what. Also, this enables people to develop themselves from all-round marketer to an expert within the area that they prefer. For instance, I was recently given the opportunity and responsibility to develop a marketing automation strategy for our Digital Marketing department. That is so energising.’

International co-creation The sub-teams collaborate closely. ‘Not just within the Netherlands, but also cross-border’, Yoerik explains. ‘Deloitte has member firms all around the world, each with their own expertise, creative knowhow and knowledge about advanced technological solutions. We love working with them. Campaigning is co-creation. We all need each other. Picking the right moment for a campaign is also key. Recently, the COP26 climate conference took place in Glasgow. For us, that was the moment to position ourselves as a partner in the field of sustainability, and also to test our digital innovations. We were able to combine all these aspects into one campaign, and we’re very proud of the result: our digital performance turned out to be thrice as powerful as former campaigns. That’s a wonderful example of the power of effective digital marketing.’

CHOOSE YOUR IMPACT You will share your talent with the 1000 colleagues of Deloitte The Netherlands various Support departments. Within our teams, co-operation and personal development are key. View all Support vacancies [/vacancies/support] and connect your future to Deloitte. View all Support vacancies [/vacancies/support]